Digital is changing the world. Increased user demands, new competitors, (hyped) trends and new technology. How do we change our digital solutions, methods and attitudes to meet the digital future?

Who will you meet at Webdagene 2016?

The best Norwegian and international speakers plus 1000 other web editors, digital strategists, designers, copy editors, leaders, marketers and developers.

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Braden Kowitz

Braden Kowitz works for Google Ventures. He is a product designer, prototyper, and storyteller. He advises startups on UX Design and Product Development. Braden has led design for several Google Products, including Gmail, Google Apps for Busines and Google Spreadsheets. At Webdagene he will teach us how to use "The design sprint".


Erika Hall

Erika has written "Just Enough Research" and is co-founder of Mule Design Studio, where she is the strategy director. She tells you how much is just enough when it comes to user research, and how to get there.


Nicholas Felton

Nicholas is a designer, entrepreneur and artist. Translating all kinds of data to meaningful objects and experiences is what he does best. Prepare for a beautiful piece of data visualization art.


Rick Pastoor

Rick is product manager at Blendle - the newspaper equivalent to Spotify. He loves geeking on things like web form design and processes that move users along to the next step on your website/service. At Webdagene he shares some concrete advice on exactly that.


Susanne Kaluza

As editor of Kvinneguiden (“Women’s guide”), Susanne has totally transformed its editorial profile, which has led to an increase in users, social traffic and reading time. Anyone working in communication and marketing has something to learn from Susanne, be prepared!


Trine Falbe

Trine lectures and advises on UX in Denmark. She has studied design for kids and is excited about sustainable design. The latter is what she’ll be talking about at this year’s Webdagene.


Leah Buley

Leah has written the book The User Experience Team of One and is a veteran in the field of user experience. She has previously worked at Adaptive Path and as an analyst at Forrester Research. At Webdagene she will talk about how you build a design organisation from the inside.


Wilhelm Joys Andersen

In a previous life, Wilhelm made browsers. Now he is in charge of his own development company, where he strives to turn ambitious goals into functioning code. In Wilhelm’s opinion, search engine optimalisation is a scam, and he’ll talk about just that at Webdagene.


Johan Høgåsen-Hallesby

Johan is one of Norway’s most experienced service designers and digital business developers. He has worked with big companies as a strategy adviser, as UX designer in Making Waves and in a range of small startups. He is now marketing manager and CTO at Urban Infrastructure Partner, the company behing Oslo’s city bikes.


Anders Mjaset

Anders started his first business at 14. Since then, he's started several, but he's best known as the co-founder of Mesh. Mesh has housed startups since its start 4 years ago, and acts as a meetingplace for established businesses, entrepreneurs and investors.


John V Willshire

John V Willshire is the founder of Smithery, a strategic design unit based in London since 2011. They help organisations make things people want, rather than making people want things. Recent projects have included creating a new “Future of The Workplace” platform for Konica Minolta, running collaborative design workshops with maths teachers and programmers for the British Council in Mexico City and developing strategy for The Design Museum’s move to a new building.


Tuva Sverdstad Eikås

Tuva has a master’s in industral design from The Oslo School of Architecture and Design, and works as a service designer and interaction designer at Netlife Research. Tuva passionately wants to make the world more user friendly, and thinks we should consider analog channels a lot more than we do - even when we are working in digital channels.


Dag Helge Scott

Dag Helge has worked as a service designer in the car industry, healthcare, and anything in between. He has a master’s in industral design from The Oslo School of Architecture and Design. At Webdagene, Dag Helge and Tuva will tell us about their work with The Norwegian Cancer Society, making it easier for cancer patients to get help, and friends and relatives to give help.


Erik Modig

Erik Modig is one of Sweden’s leading communication experts. In 2012 he got his PhD at Stockholm School of Economics for the thesis «Understanding advertising Creativity». Erik was crowned «Super Communicator» in 2015 and in his research he looks at which aspects of human psychology we should focus on to communicate more efficiently in digital channels.



The program is starting to take shape, and it’ll be good. We’ll update the list of speakers continuously.



Workshop with Erika Hall: Collaborative Research

Research may be considered the purview of a few isolated specialists in an organisation, if it’s considered at all. When you have to move quickly and collaboratively, how do you make sure that you and your team have the information you need to design and build a new product or service that delights your target users and meet your business goals?

Research can be much faster and more flexible than you might imagine. In this workshop, Erika will cover the most immediately useful research principles and practices for anyone busy doing other things. You’ll learn how to fit research into virtually any timeline, type of organisation, or process.

This is an interactive workshop for anyone working with a product or design team, whether or not you’ve ever participated in research.

We will confront these useful ideas:

  • Misconceptions about research cost time and money.
  • It’s impossible to work collaboratively without research. And it’s a waste to do research without collaborating.
  • Research is a really simple process when you break it down.
  • Most objections to research are a smokescreen for secret, irrational concerns.

By the end of our time together, you will have:

  • Tools to make a case for research in even the most resistant organisation
  • A framework for choosing the best questions and methods for your project
  • Techniques you can put into practice immediately, no matter how much time or money you have

Price: 3500 NOK + 25 % VAT

If you want to attend just this workshop, or if you have already bought tickets to Webdagene, sign up by sending an email to

This workshop will be held in English.



Good morning

Design with data - Nicholas Felton

One of the world’s top experts on data visualization shows us how to make the complex beautiful - and simple.


«Let me help» - Dag Helge Scott and Tuva Sverdstad Eikås

Using service design, The Norwegian Cancer Society created tools to make it easier for cancer patients to get help, and for friends and relatives to give help. Learn how you should be working to create services that make everyday life a little bit better.

Oslo Bysykkel - service design in practice - Johan Høgåsen-Hallesby

Johan has played a key role in making Oslo’s citybikes work and getting all of Oslo to ride a bike. Johan shows us how you can work as a startup even when the requirements specification is long.


The value of transparent and honest user experiences - Trine Falbe

> To many businesses, “user experience” is something they try to add on top of everything they do. How can we create alignment between the user’s experience and the promises the business makes to its customers and to the world, ultimately leading to better products and services?

Design your organisation! - Leah Buley

Yearning to make new, amazing products and services, we often forget to start with ourselves. How do we design our organisation so that it can keep delivering good digital solutions?


Get people on board - Rick Pastoor

Rick works for Blendle - one of the challengers in the media industry. He has done a systematic study of what works and doesn’t work in getting people on board - as subscribers, paying customers or registered users.

How to foster an entrepreneurial culture - Anders Mjåset

Everybody's talking about innovation, but few succeed. Anders is the founder of Mesh and has lots of experience in matching bigger companies and startups. He shares his tips on how we can foster an entrepreneurial culture from the inside, how to cooperate with startups and what we can learn from the way startups work.


Design sprint - Braden Kowitz

The design sprint is a 5-day process developed at Google Ventures. In this talk, Braden from Google will discuss how this approach can shortcut the usual endless-debate cycle, and enable companies to build and test nearly any idea in just 40 hours. Developed at Google Ventures, it has become really popular within business strategy, innovation, design thinking and more – packaged into a battle-tested process that any team can use.


Redesign the world

Our students have looked at key digital services and redesigned them in 1 day. What have they accomplished?

Entertainment, dinner and party



Good morning and introduction to the day ahead

From makeup and diets to strong opinions - Susanne Kaluza

Susanne revamped Kvinneguiden (“Women’s guide”) with very good results. Through journalism rather than clicks and likes Kvinneguiden increased their readership, reader engagement and results. Come and hear what the rest of us can learn from them.

Search Engine Optimalisation is a scam - Wilhelm Joys Andersen

Do you spend your money on an SEO agency? Wilhelm thinks it’s nonsense.


We are working on booking talented people for this slot


Just enough user insight - Erika Hall

User test labs with advanced camera equipment? Big surveys with 175 variables and multiple regressions? Nope. Keep it simple. Get just the amount of insight you need and use simple methods. Erika shows you how.

Some surprises must be kept for later!


We are working on booking talented people for this slot.


Strategy is dead - long live Metastrategy - John Willshire

Where once a strategy would hold for years, we are now witnessing a world in which a strategy can’t even hold for the time it takes to formulate one. Everything keeps changing. So how can we learn from the mechanics of the internet, and all of its movements, layers and loops, to see this as something we can thrive on, rather than be afraid of?


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